East of England attends European food fair

A food and drink trade mission from the East of England is exhibitting for the first time at the largest hospitality trade show in the Netherlands, Horecava, from 7 to 10 January 2019.

The East’s team is attending with 18 producers taking high quality products to the Dutch fair, ranging from sauces, sandwich fillers and oils to snacks and drinks. They are all well known local brands which are looking to expand into international markets and have the backing of inward investment representatives from Norfolk and Suffolk.

Norfolk and Suffolk is well placed as Europe’s largest eastern gateway to the UK. It is a food lover’s paradise with a strong agricultural heritage and a long history of innovation, much of it intertwined with Dutch know-how. The area is award-winning in sugar, cider, wine, beer, chocolate, potatoes, poultry and pork production. The sector is a significant contributor to the UK economy with trade in food, drink and agriculture worth £3.9 billion a year. With only 2% of the UK’s population, it produces 11% of its food and drink. It is the UK’s most productive and profitable farming area, with a substantial and valuable supply chain.

The British brands

The brands at the ‘East of England – Norfolk & Suffolk, Food and Drink’ stand (07.420 Hall 7) are: Yare Valley Oils, Great British Cake Co, Quickfill, Essence, Non Such (Stewart & Guild), Due Fratelli (Fresh Pac), Taste of Suffolk, Stokes Sauces, Bullards Sprits, Zinger (James White Drinks), Sisserou Rum, Black Shuck, Fresh Pod, Shire Foods, Algy’s Popcorn, Breckland Orchard, Essex Garden Food and Naylor Farms.

The trade mission is led by Norfolk County Council, Suffolk County Council, the Department of International Trade (DIT), New Anglia Local Enterprise Partnership (LEP), and Norfolk and Suffolk Chambers of Commerce.

Chris Reeve, Commercial Director at Stokes Sauces, said: “Working with the food service sector has been really good for us. It’s a way of getting more of our products out to people in an environment where they’re enjoying food and looking to try new things.”

Doug Field, Chair of New Anglia Local Enterprise Partnership, said: “Norfolk and Suffolk have excellent food and drink businesses which can take the Dutch market by storm. The businesses here have it all: deep knowledge and experience of food and drink production, innovative thinking and entrepreneurial spirit. This delegation from the East of England will have first mover advantage to enter the Dutch market via this route with great professional and financial support.”

Cllr Barry Stone, Chairman of Norfolk County Council’s Business and Property Committee, said: “Norfolk and Suffolk have a wealth of excellent food and drink producers, strongly supported by a substantial and innovative supply chain. I am delighted that we have assembled this mission, to bring more of our produce to the attention of Dutch and other continental buyers. I hope the consumers in the Netherlands are soon enjoying more of what Norfolk and Suffolk has to offer.”

Cllr Matthew Hicks, Leader of Suffolk County Council and Cabinet Member for Economic Development and Infrastructure, said: “This is a great opportunity for Norfolk and Suffolk food and drink businesses to showcase the huge range of top-quality goods that are produced in our region. Both counties have a strong artisan culture of niche food producers as well as nationally known brands and by attending Horecava 2019 there is real prospect for our local companies to develop trade links with the Netherlands and beyond.”

Food innovation

Read more about Norfolk and Suffolk’s food, drink and agriculture sector in the latest brochure. The area also has a successful and groundbreaking agri-tech sector with leading global innovations in hi-tech data, drone technology and robotics in food production and growing techniques. For example, Norwich Research Park is home to world-leading research institutes specialising in food and bioscience.

Courtesy of New Anglia- 10/01/19

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